where food and culture merge into one experience
We designed a digital platform for Alegria that brings together dining, live concerts, and a photo gallery in one seamless interface.
Your brand shouldn't just be seen — it should be alive on screen.
Alegria brings the vibrant spirit of Peru to Zurich — blending authentic flavors with a culture of joy.
CHALLENGE
A FAMILY LEGACY TURNED INTO A MODERN EXPERIENCE
Alegria was born from Mercedes's passion for Peruvian flavors and the remarkable longevity of her 102-year-old mother. What started as family recipes became a culinary vision rooted in superfoods, organic ingredients, and mindful eating. By bringing these traditions to Zurich, Alegria redefined how authentic cuisine and well-being could merge under one roof.
SOLUTION
TURNING A RESTAURANT INTO A DIGITAL EXPERIENCE
Together with Alegria, we built more than just a website — we created a platform that carries the restaurant's soul into the digital space. From online reservations to showcasing concerts and photo galleries, every touchpoint was designed to feel as authentic as the dining experience itself. Clear navigation, bold visuals, and a storytelling approach helped Alegria's brand speak the same language online as it does at the table.
We launched Alegria's new platform and saw instant impact: reservations grew, event bookings doubled, and the brand's digital reach expanded far beyond Zurich.
BEYOND THE WEBSITE
A FULL BRAND EXPERIENCE
We didn't stop at the website. Together with Alegria, we built a complete brand ecosystem. From photo and video production to documentation, menus, flyers, and even advertising campaigns on trains — every asset was crafted to reflect the same visual identity. This holistic approach ensured that whether guests discovered Alegria online, saw a flyer, or held a menu in their hands, they experienced one unified brand voice. Consistency across digital and print touchpoints not only strengthened Alegria's presence but also amplified recognition and trust.
And to close the project, we launched Alegria's new website together with their anniversary event — celebrating food, music, and culture in one place.
RESULTS
Stronger brand, stronger business
Alegria's new platform and visual identity boosted the restaurant's visibility and created a consistent brand experience across both digital and print. Online reservations increased significantly, event attendance doubled, and customer engagement rose through seamless navigation and storytelling design.
"This project proved that even a small team can achieve big results when creativity meets precision. Together with Pusaq, we built not just a website, but a complete brand ecosystem that supports Alegria's growth." Alegria Team
+45%
Online reservations in the first 3 months
2×
Growth in event attendance
+30%
Increase in social media engagement
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